PIG: Don’t Punish the Newbie

I’ve always liked PIG BBQ Joint. I may not have gone to it often but I always enjoyed the “carnivore-to-go” feel at their little location in Victoria, B.C. So, when I heard they were moving to a new location, expanding their menu and adding booze to options…well, I was a lot of excited. I have […]

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Great customer service comes from caring

Sell Your Passion, Not Your Product

David Meerman Scott said it best, “No one cares about your product except you.” But dammit it’s super awesomeness in a can! Sure, sure…. I recommend not selling your product…sell yourself and why you love what you do. That kind of passion is infectious, inspiring and could instigate a relationship. And a relationship is key […]

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engagment and good service while you don't wait

FOO: A Little Engagement Goes a Long Way

I’ve had a few arguments in the past (who me, confrontational?) regarding small vs. big business and their level of customer service. But Russel, people say, bigger businesses have more money to spend on training. The more expensive the shop, the better the service. Ridonkulous! As I’ve blogged before on staff and branding, customer servicestarts from the bottom up. Cost, expense…don’t and […]

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unmarketing social media camp

Getting Ungaged? Unmarketing and Others Define Engagment at Social Media Camp

I had the pleasure of speaking and moderating at the first (hopefully annual) Social Media Camp in Victoria. This was probably the biggest social media event in Western Canada and demonstrated a passion for getting engaged and learning. Every presenter, as individuals or businesses, spread the gospel on customer engagement and relationship building. Isn’t that […]

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