But dammit it’s super awesomeness in a can! Sure, sure….
I recommend not selling your product…sell yourself and why you love what you do. That kind of passion is infectious, inspiring and could instigate a relationship. And a relationship is key to great customer service.
I had service from Ambrosio’s Market and Deli, a great little spot in Victoria, James Bay area. I’ve been there maybe twice, months ago, but I still remember the experience vividly and I’ve told everyone I run into about the great service. What amazingly intricate strategy did they use to mind control me into their obedient spokesperson?
They loved their job. They loved what they did and what they created. They were passionate.
The sandwich was great too but it’s the service that I tell everyone about. I could rave about the product but when you do that, people immediately bring up comparisons: Is it better than this place? It couldn’t possible compare to this other place.
So that tells me that when it comes to great products, there’s a lot of competition. When it comes to great customer service, there’s little to none.
Which market would you rather be in?