![Built to Win Book by Annette Franz author](https://www.russellolacher.com/wp-content/uploads/2022/02/RL-Blog-BannersHD-1024x576.webp)
Work Smarter by RePurposing your Digital Content
5 Reasons You Need to Take Long-Term Social Customer Care Seriously
Twitter is Dead, Long Live Twitter (Ask your Customers)
Warning to Companies: Not Learning Social Media is Hurting You
A Simple T.U.R.N. to Better Customer Service
A Customer Service Love Letter to Business
Getting Ungaged? Unmarketing and Others Define Engagment at Social Media Camp
Getting Engaged Show: A Discussion on Social Engagement
K.I.S.S. – Keep it Social Stupid
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Russel Lolacher
Leader and advocate for using digital engagement in government and public service as a customer service platform to build trust and stronger relationships.