unmarketing social media camp

Getting Ungaged? Unmarketing and Others Define Engagment at Social Media Camp

I had the pleasure of speaking and moderating at the first (hopefully annual) Social Media Camp in Victoria. This was probably the biggest social media event in Western Canada and demonstrated a passion for getting engaged and learning. Every presenter, as individuals or businesses, spread the gospel on customer engagement and relationship building. Isn’t that the great customer service goal?

As part of my Getting Engaged video show, we asked some pretty noteworthy social media types to define engagement. Our victims: Scott Stratten from UnMarketing, Julien Smith from Trust Agents, Crystal Henrickson from Yelp Canada, Lorraine Murphy aka Raincoaster, Robin Heppell and Don Power (if that is his real name…).

How would you define engagement?

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