branding

A woman jumping a great distance between two rocks

Start Your Social Media Customer Service Strategy Here

STRATEGY (strat·e·gy) /ˈstradəjē/ noun “a plan of action or policy designed to achieve a major or overall aim.” Over the years, many a branded platform has been launched, with little to no long-term social media customer service strategy… or even a short-term one. It’s been very much about “getting out there” rather than dedicating the …

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benefits of social media customer service

5 Reasons You Need to Take Long-Term Social Customer Care Seriously

74% of Millennials (18-34) and 58% of GenX (35-54) have a better opinion of organizations that provide social media customer care  – Microsoft  Social customer care (using social media platforms as customer service experience tools) can be amazingly effective way to build relationships with the your customers and bring significant benefits to your organization. Building …

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mission and vision

Benefits and Dangers of a Vision Statement

It’s vital to understand the importance of your vision statement. Do me a favour. I’d like you to take a moment and think about your organization’s vision statement. It doesn’t matter if you work for a business, non-profit, government, yourself…what ever it might be, picture your vision. Capture it in your mind. Got it? Now speak …

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Amy's Bakery Company

Amy’s Baking Company – Do Not Try This At Home

I’ve always liked the saying, “customer service is how a business shows how much it cares about its customers.” Not sure who said it (I Googled) but let me know if you know. But what about a company that just spews venom at any criticism or negative comments about its business? Last night, Amy’s Baking …

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Title screen for Getting Engaged video series

Getting Engaged Show: A Discussion on Social Engagement

A Discussion on Freedom of Speech for your Brand To follow up on my previous blog post, Yukari and I discuss how the use of freedom of speech, or really just saying anything you want, can have an impact on your professional future. Sad but true. Have you ever had this problem? Do you totally …

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