Who are you selling to?
I propose you do neither. Try H2H instead. Human to Human.
When marketing your company, you’re speaking to another person. One with problems you can solve. One with concerns you can answer. Don’t talk to them, talk with them….and to do that, you have to understand it’s Bill or Susan or Jim you’re engaging, not a Coffee, or a Shoe, or a Dollar Sign.
A generic customer or vague business isn’t whom you are really connecting with. Not if you want to be successful.
Being more human as a company, having interests and beliefs, will attract others of like-minds. Other human beings. That’s how you make friends and how you make, and keep, relationships.
H2H: Human to Human. You can you use it if you want to.