What better way to show your customers you care than with a love letter. And it doesn’t just have to be for Valentine’s Day.
Yes, Valentine’s Day. That day when lovers demonstrate their affection with gifts, words of love or events to mark the occasion…or all three. Depending on what you’re into or what kind of relationship you have.
Customers also like to feel loved. There’s always an opportunity for your business to show them you care about the time they take out of their days to visit your store, buy your products, use your service or check out your website. There’s been some great examples on Instagram of companies going old school with thank you notes to get their love across. Before I share with you a few of my recent favourites, it’s important to know WHY customers get that special fuzzy feeling when they get such a token of affection.
We are always touched with someone takes the time to really think about what they’re going to say and create something specifically for them. There’s time involved. And there is something meaningful when a business applies itself in this way, demonstrating time and effort to appreciate the customer’s time and effort.
By putting pen to paper or pencil to card (or any other variation you like), you show your love for your customer is tangible. It’s something with a little permanence, that can be felt with your hands, passed to others and proudly displayed. Don’t underestimate the amount of value in that.
Signal vs. Noise
When everyone else is sharing a tweet, sending an email or posting a message, your business is cutting through all that to stand out as unique with a hand drawn love note. I know love letters aren’t original but in a digital age, they do stand out as special gestures of appreciation, and that’s how you get noticed and remembered.
With the amount of data organizations now collect from their customers, and the growing service expectations of customers, there is a great opportunity to provide personalized experiences. And what’s more personal than a love letter highlighting a customer’s specific experience with your company? Answer: not much.
“A person’s name is to that person, the sweetest, most important sound in any language” – Dale Carnegie
So you can imagine how much a love letter, written just for them, can mean in building a customer relationship.
And here are some examples of notes of adoration:
We appreciate your trust, and we’ll do our best to continue to give you the kind of service you deserve! ❤️#solomiacollection #customerappreciation #thankyou #thanknote #thankunote #thankyounote #appreciationpost #appreciation #customerservice #forcustomers pic.twitter.com/nBUFSecYJs
— Solomia Collection (@solomia_store) June 26, 2018
Things like this are why I buy from @edsflyshop! Thanks for continually taking care of me Ed! (Side note- is that really ED who writes those thank you note?) I think others can learn a thing or two here! #CustomerService #ThankYouNote #BusinessSuccess @EchoFlyfishing pic.twitter.com/j1K08tMbV9
— Millionaire Who (@MillionaireWhoU) January 26, 2018
— M Schmalenberger (@MS_Simplicity) December 16, 2016
Do you have any examples? Please share!