personal connection to customers

4 Reasons Love Letters Make Your Customers Swoon

What better way to show your customers you care than with a love letter. And it doesn’t just have to be for Valentine’s Day.

Oh hello Valentine’s Day. That day when lovers demonstrate their affection with gifts, words of love or events to mark the occasion…or all three. Depending on what you’re into.

Well customers also like to feel loved. Like your business cares about the time they take out of their days to visit your store, buy your products, use your service or check out your website. There’s been some great examples on Instagram of companies going old school to get their love across. Before I share with you a few of my recent favourites, it’s important to know WHY customers get that special fuzzy feeling when they get such a token of affection.

Effort

We are always touched with someone takes the time to really thinks about what they’re going to say and creating something specifically for someone. There’s time involved. Effort. And there is something meaningful when a business applies itself in this way, demonstrating time and effort to appreciate the customer’s time and effort.

Physical Touch

By putting pen to paper or pencil to card (or any other variation you like), you show love for your customer is tangible. It’s something with a little permanence, that can be felt with your hands, passed to others and proudly displayed. Don’t underestimate the amount of value in that.

Signal vs. Noise

When everyone else is sharing a tweet, sending an email or posting a message, your business is cutting through all that to stand out as unique with a hand drawn love note. I know love letters aren’t original but in a digital age, they do stand out as special gestures of appreciation, and that’s how you get noticed and remembered.

Personalized

With the amount of data organizations now collect from their customers, and the growing service expectations of customers, there is a great opportunity to provide personalized experiences. And what’s more personal than a love letter highlighting a customer’s specific experience with your company? Answer: not much.

“A person’s name is to that person, the sweetest, most important sound in any language” – Dale Carnegie

So you can imagine how much a love letter, written just for them, can mean in building a customer relationship.

And here are my “Fav 5” notes of adoration shared recently on Instagram.

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Love love love me some love letters from businesses. #TheUpsell #Repost of Hi UpSell Social Media Team, I hope this message finds you well. I'm currently building a brand on my profile called Path to Life, and I've updated the username to @pathtoliferva to reflect that. The brand is all about promoting positivity and gratitude, which I think aligns perfectly with UpSell's brand strategy. That being said, can you please edit this post to reflect the change in my username? Thank you, Joe Fitzpatrick Creator of Path to Life @pathtoliferva – "Thank you @katiebluesalon for the love. #pathtolife • Last month, @missallie790 and I had the pleasure of getting our hair cut by @deltaxdawn at Katie Blue Salon in Carytown. I initially had some hesitation since going from barbershop to barbershop, I was nervous to try out a hair salon for a men’s haircut (no offense ladies), but Elise killed it." #brand #branding #customer #service #services #marketing #socialmediamarketing #digitalmarketing #networkmarketing #onlinemarketing #contentmarketing #marketingdigital #internetmarketing #marketingtips #marketingstrategy #socialmarketing #marketingsolutions #business #smallbusiness #businessservices #communication #custserv #customerservice #leadership #relationshipbuilding #CX #customerexperience

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So much love for the personal touch…just make sure your handwriting is legible. #TheUpsell #Repost of @voicikate – "Look what I found in my mailbox today!!! Awww they are so so sweet! ❤️Although I didn't buy much last time but they still tossed in a bunch of samples for me to try, together with a cute thank-you card. What surprised me the most is that weeks later I even received a follow-up card with more samples by post. How thoughtful is that? 😍A personal touch goes a long way. Highly recommend the store in Myer Adelaide for the best customer service." #customerservice #kiehls #myer #brand #branding #customer #service #services #marketing #socialmediamarketing #digitalmarketing #networkmarketing #onlinemarketing #contentmarketing #marketingdigital #internetmarketing #marketingtips #marketingstrategy #cx #socialmarketing #marketingsolutions #business #smallbusiness #businessservices #communication #custserv #relationshipbuilding #customerexperience

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