love letter

A Customer Service Love Letter to Business

Dear Business, Small, Medium or Large (I’m not judging),

Are you trying to make me happy? Do you want this to go somewhere? Do we have a future together? Whether you want to admit it or not, we’re in a relationship. Good or bad, it’s what we’ve got. And as we celebrate Valentine’s, it’s a great time to think about how you’re treating me.

Remember this: Tweet Others How You Want to be Tweeted

With the rise of social media, businesses and individuals have the opportunity to engage and build relationships more than ever. That also means focusing on respect, empathy and effort are more important than ever.

For example, don’t wait to get caught before doing the right thing. In a L.A. Times article, United Airlines were shown not putting their customers first, waiting until the media called them on their mistakes.  As in any relationship, people are a lot more forgiving if you admit a mistake and endeavour to never do it again.

Anyone and everyone in your organization can do it. If a millionaire hockey player can take the time to care and engage, treating his customers right, so can you.

This isn’t the time to be a commitment-phobe. No need for cold feet. Engagement is about connecting with others – listening to concerns, sharing solutions, providing insight or in some way adding value. How could that not make our relationship better?

Tweet others how you want to be tweeted. It’ll pay off for both business and customer.


Your Customers and Clients

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