benefits of social media customer service

5 Reasons You Need to Take Long-Term Social Customer Care Seriously

74% of Millennials (18-34) and 58% of GenX (35-54) have a better opinion of organizations that provide social media customer care  – Microsoft  Social customer care (using social media platforms as customer service experience tools) can be amazingly effective way to build relationships with the your customers and bring significant benefits to your organization. Building […]

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social media customer service experience

CX Storytime Tale of The Anti-Social Socialite

What does it look like when an entrepreneur doesn’t practice what they preach? Stay tuned for a story of literary frustration, online confusion and broken promises. This is the Customer Experience Storytime Tale of… The Anti-Social Socialite The Story ACT ONE: Working in social media and customer experience… it’s exhausting. Continually looking for new books […]

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social media

Warning to Companies: Not Learning Social Media is Hurting You

Sprout Social put out an article earlier this year on Social Media Stats Every Marketer Should Know. Looking over these 28 statistics, you get a really good idea of what customers are expecting from companies, but also where the communication opportunities are being missed. And by “opportunities”, I mean “engaging with customers.” Customer expectations around brand […]

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