brand removal

Why I Put a Decade Old Brand to Rest

OR The Death of the UPsell Brand and the Birth of Doing More with L.E.S. (now Relationships at Work)   “No, it’s not about sales. It’s about adding humanity to your organization.” “It’s not about getting gum at the checkout or manipulating your customers into getting a few more dollars from them. It’s about building […]

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PIG: Don’t Punish the Newbie

I’ve always liked PIG BBQ Joint. I may not have gone to it often but I always enjoyed the “carnivore-to-go” feel at their little location in Victoria, B.C. So, when I heard they were moving to a new location, expanding their menu and adding booze to options…well, I was a lot of excited. I have […]

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