customer relationships

customer relationship management

Managing a B2C Breakup and 3 Ways to Win Them Back

Are you taking the steps needed after a B2C breakup to keep the relationship alive? You’ll hear a lot of organizations talk about “relationship marketing” or building “customer loyalty” and the importance of trying to maintain a connection with their customers. There is certainly a lot of messaging, slogans and words on the value put …

Managing a B2C Breakup and 3 Ways to Win Them Back Read More »

empathy and compassion

Why You Need to Treat Your Business Relationships Personally

Relationships: Personal, business and customer are all the same.  Sure the intent is different but when it comes down to how we make those connect, it doesn’t really matter the situation, because people are people. And to connect with people, it’s important to understand it’s an emotional exercise and it’s always taken personally. A friend of …

Why You Need to Treat Your Business Relationships Personally Read More »

loyal customers to advocates

How to Turn Loyal Customers into Brand Advocates

  What are your tips on transforming loyal customers into brand advocates? That was the question posed to me by Ashley Kaczmar, Community Manager at MartechExec, for the “advocacy, loyalty and referrals” area of their website. If you haven’t checked them out yet, MartechExec is described as a place for marketers to learn, share and …

How to Turn Loyal Customers into Brand Advocates Read More »