customer loyalty

loyal customers to advocates

How to Turn Loyal Customers into Brand Advocates

  What are your tips on transforming loyal customers into brand advocates? That was the question posed to me by Ashley Kaczmar, Community Manager at MartechExec, for the “advocacy, loyalty and referrals” area of their website. If you haven’t checked them out yet, MartechExec is described as a place for marketers to learn, share and …

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customer first impressions

You Could Be Losing Customers in One Tenth of a Second

  First impressions are the most lasting.     — Proverbs I was talking to someone about their recent restaurant experience where the food and the service was amazing, they just couldn’t get over one thing: the host. However great the food and experience was once they sat down, it was that first impression that had the most …

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