creativity

loyal customers to advocates

How to Turn Loyal Customers into Brand Advocates

  What are your tips on transforming loyal customers into brand advocates? That was the question posed to me by Ashley Kaczmar, Community Manager at MartechExec, for the “advocacy, loyalty and referrals” area of their website. If you haven’t checked them out yet, MartechExec is described as a place for marketers to learn, share and …

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customer communication

What a Musician Can Teach You about Customer Communication

Sometimes cool stuff happens. And when it does, it’s an opportunity to learn from something or someone that you may not have expected, including about business communication from a less than obvious source: a musician. Recently, I had the pleasure of attending a concert with pretty great local (Vancouver Island, BC) talent, Vince Vaccaro, in one of the …

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