customer service experience

Your Customers Do Not Want to Make Friends with a Sociopath

If your business were a person, would it be a caring friend, or a borderline sociopath? To build relationships with customers, they must be thought of on a human level, not a transactional one. Service expectations from customers continue to grow, and the need for organizations to provide a more personal experience does too. People …

Your Customers Do Not Want to Make Friends with a Sociopath Read More »