social customer care

Russel being interviewed

Behind the Scenes of Government Social Media Customer Care

In BC, I’m the public service director responsible for the government social media customer care for our ministry, but my dad still doesn’t understand what I do. “Yes, but what do you do? Aren’t you just tweaking on faceplant?” – actual quote from my dad. Thanks, Dad. To be fair, I regularly explain my role, …

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Building customer trust

5 Ways You can Build Customer Trust with Social Media

Are you taking the necessary approach to build customer trust?  “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”– Warren Buffett Trust is essential in any good and great relationship. The reason – it’s considered in every aspect of it, that …

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serving millenials

3 Reasons to Take Millennials Customer Care Seriously

Millennials aren’t your enemy. I was at a conference not too long ago, where they had made some whimsical posters, highlighting possible frustrations of their business-focused audience. Jokes about call centres, humour about customer interactions… and one making a joke about how millennials would be easier to serve if they would just stop staring at …

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A woman jumping a great distance between two rocks

Start Your Social Media Customer Service Strategy Here

STRATEGY (strat·e·gy) /ˈstradəjē/ noun “a plan of action or policy designed to achieve a major or overall aim.” Over the years, many a branded platform has been launched, with little to no long-term social media customer service strategy… or even a short-term one. It’s been very much about “getting out there” rather than dedicating the …

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benefits of social media customer service

5 Reasons You Need to Take Long-Term Social Customer Care Seriously

74% of Millennials (18-34) and 58% of GenX (35-54) have a better opinion of organizations that provide social media customer care  – Microsoft  Social customer care (using social media platforms as customer service experience tools) can be amazingly effective way to build relationships with the your customers and bring significant benefits to your organization. Building …

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