questions

A woman jumping a great distance between two rocks

Start Your Social Media Customer Service Strategy Here

STRATEGY (strat·e·gy) /ˈstradəjē/ noun “a plan of action or policy designed to achieve a major or overall aim.” Over the years, many a branded platform has been launched, with little to no long-term social media customer service strategy… or even a short-term one. It’s been very much about “getting out there” rather than dedicating the …

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interview your organization

Tough Questions to Test if You Are Customer Focused

Is your company truly about the customer? Or do you just say you are? Organizations use words and phrases like “customer-centric” or “customer focused” quite a lot. You’ll see it on promotional websites or social media platforms; hear it meetings or see it in executive emails, but if you aren’t “walking the talk,” your customers know …

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who what where when why

Good Communication: Ask the Right Questions in the Right Order

  “How should we communicate?” It’s a great question, and should be asked when putting together any communication plan, simple or complex. The problem is that it’s one of the right questions, just in the wrong order. By asking them in the right order, you’ll have the information you need to build a better, and more effective, …

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