customer centric

Built to Win Book by Annette Franz author

Built to Win – What It Takes To Be a Customer-Centric Organization

Speaking and sharing my experience for as long as I have in the customer/experience relationship space, I’ve had the absolutely pleasure of making some friends along the way. People that will just pick up a phone or message back and forth to share some guidance, insight or an ear. One of those amazing people is …

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interview your organization

Tough Questions to Test if You Are Customer Focused

Is your company truly¬†about the customer? Or do you just say you are? Organizations use words and phrases like “customer-centric” or “customer focused” quite a lot. You’ll see it on promotional websites or social media platforms; hear it meetings or see it in executive emails, but if you aren’t “walking the talk,” your customers know …

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