customer centric

Built to Win Book by Annette Franz author

Built to Win – What It Takes To Be a Customer-Centric Organization

Speaking and sharing my experience for as long as I have in the customer/experience relationship space, I’ve had the absolutely pleasure of making some friends along the way. People that will just pick up a phone or message back and forth to share some guidance, insight or an ear. One of those amazing people is …

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interview your organization

Tough Questions to Test if You Are Customer Focused

Is your company truly about the customer? Or do you just say you are? Organizations use words and phrases like “customer-centric” or “customer focused” quite a lot. You’ll see it on promotional websites or social media platforms; hear it meetings or see it in executive emails, but if you aren’t “walking the talk,” your customers know …

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